Understanding Our Obsession with Soft

My 15 year old texted me her Christmas wish list. It is long, which I appreciate because I am drawing a blank on gift buying this year, especially for my teenagers.

It looks like this:

A computer (which she is not getting)
Soft Socks
Soft comfy pants
A Jewelry holder
Fuzzy sweatshirts
Comfy Sweatshirts
Cozy blankets
Black Boots

I went to the mall today. Cozy, soft, comfy and fuzzy is IN! I did not walk into one store that did not have clothes made out of blanket material, or one clothing store for that matter that wasn’t selling soft, fuzzy blankets. There are even wearable blankets.

What is with the obsession with cozy?

I have a theory.

Our world has become so stressful, so intense, so micromanaged, so interconnected, so narcissistic, so hectic and so unmasked, we are aching for comfort and protection. We long to crawl back into a womb where we will be safe from all the external forces. When we realize there are no vacant wombs, we try to build a cocoon, and if you are going to be in a cocoon, it may as well be soft and cozy. I think comfy is a new kind of armor.


This is Serena in between soccer games at a long tournament Thanksgiving weekend. We ran into Target. First she stopped in the sports section to use a roller on her muscles. Then she walked around, touched everything soft and sighed longingly. The kid clearly needs some downtime.



The other surprising trend is the sloth stuff. Sloth sheets, sloth keychains, sloths you can heat up in the microwave for added love. The message here is pretty clear. Be sloth-like and “SLOW DOWN!” So, if you or your loved ones are in need of a cocoon, here are some soft, fuzzy, cuddly suggestions. Click on the image for purchase options. After you hit buy, take out a crayon and make a sign for your cocoon … NO TECH ALLOWED.

Cozy Socks

Comfy Blankets

Soft Sweatshirts

Super soft pants

Sloth Stuff


Facebook Twitter Google Digg Reddit LinkedIn Pinterest StumbleUpon Email

Author: Karen Latimer

Dr. Latimer is a Family Physician and Wellness & Parenting Coach. She works with parents who want to feel more confident when helping their children and coaches young adults to help them better navigate college life and transitions. Contact her at drkarenlatimer@gmail.com to learn more. She is the author of two Audible Originals, Take Back the House -- Raising Happy Parents and Worry Less, Parent Better. She is also the co-founder of the app that makes your life easier and puts social in a healthier place -- List'm.


Sign up for our email newsletter
You Might Like...
June 08, 2013

Treehouse Masters